Today’s online generation has moved beyond simply going mobile and are finally into responsive web design and responsive web development. Companies are beginning to realize that the best returns of investment come from marketing campaigns that are fully integrated. And yet, there are few who choose to upgrade to this e-commerce marketing must-have.
Among the many concerns that hesitant companies state as reasons for not yet hitching on the responsive website design bandwagon is the time and money needed for such development. Even with budget concerns, it is recommended by any web development advertising agency that e-commerce websites consider having a responsive design a priority. Although it might appear to be more expensive than developing and maintaining the usual websites, it will actually help you save costs by eliminating the need to develop and maintain two or more designs that will function on any device, screen size, browser, or platform.
Another compelling reason businesses should go for responsive website development in addition to presenting an optimized website layout regardless of device is that owning a mobile version of your website is no longer sufficient for successful marketing campaigns. The responsive website design approach simplifies internet marketing and search engine optimization. Plus, unlike the traditional design that requires different URLs for desktop and mobile sites, you only need to maintain a single URL for a responsive website. This makes it easier for Google and other search engines to find your content and index them properly.
By upgrading your system to be fully functional on either a desktop computer or a mobile device keeps your company visible to your audience. With the continuing popularity of smart mobile technology, people tend to access the Internet more often using their mobile devices. Smartphones and tablets and mobile Internet provide an answer to the consumers’ need to be continually be updated even when they are not in front of their personal computers.
For example, people might start searching for you on their desktop computers during work hours. If your website is compelling enough for them to read through your content, they might linger for a good time. They might want to research more about you during their break times, and they will do this on their smartphones, tablets or other mobile devices. The traditional website will most probably not retain the same look and feel when you transfer from one device to another. Some content may be missing, certain features will not be available and a number of other concerns arising from incompatibilities. This could cost you potential conversions and referrals.
On the other hand, a responsive website will allow them to continue browsing the site on mobile devices, as if they were continuing their task from the same desktop computer. This creates a better user experience as potential customers feel they have been uninterrupted in their transactions with your company.
While it is still in its early stages, responsive web development is fast emerging as an option to help businesses maximize the visibility and profitability of their websites.
